Salim Rayes, a proven entrepreneur in the food and beverage space, provides insight on how to link business vision to operational strategy while ensuring customer satisfaction and stakeholder confidence. As general manager of Alpina Foods, his results-oriented, high-energy business acumen continues to drive the company’s growth. Rayes has successfully led and scaled several startup companies, as well as effectively managed turnarounds in the global food and beverage space. Prime examples include: Avalon Beverage Company (a partnership with PepsiCo), NFPC (a leading food and beverage company in the United Arab Emirates with over $400 million in sales), CRB a division of Giant Eagle supermarkets (a leading family-owned $9 billion enterprise), and Bloom Natural Foods (a healthy snacking startup). Rayes earned his bachelor’s of science degree in biology from Virginia Commonwealth University.